We are committed to respecting and protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit edenplay.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as ‘Device Information.’

We collect Device Information using the following technologies:

Cookies – data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit All About Cookies.

Log files – these track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring / exit pages, and date/time stamps.

Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

When we talk about ‘Personal Information’ in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?

We use this Order Information to:

1. Communicate with you;
2. Screen our orders for potential risk or fraud; and
3. When in line with the preferences you have shared with us, we provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We only share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

To comply with Data Protection laws and principles, your Personal Information will always be used lawfully, fairly and with transparency. It will only be collected for valid purposes and will only be kept as long as necessary for the purpose we have told you about. Your Personal Information will always be kept securely.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (‘NAI’) educational page at Understanding Online Advertising.

You can opt out of targeted advertising by visiting the following links: Facebook, Google.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at Optout Portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

Under the Data Protection law, you have rights that we need to make you aware of:

Access – You have the right to ask us for copies of your personal information. This right always applies; however, there are some exemptions, which means you may not always receive all the information we process.

Rectification – You have the right to ask us to rectify information you think is incorrect or inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Erasure – You have the right to ask us to erase your Personal Information in certain circumstances.

Restriction of processing – You have the right to ask us to restrict the processing of your Personal Information in certain circumstances.

Objection to processing – You have the right to object to processing if we are able to process your Personal Information because the process forms part of our public tasks, or is in our legitimate interests.

Data Portability – This only applies to the information you have given us. You have the right to ask that we transfer the Personal Information you gave us from one organisation to another or give it to you.

If we are processing your Personal Information for criminal law enforcement purposes, your rights differ.

You are not required to pay any charge for exercising your rights.

If you would like to exercise this right, please contact us through the contact information below. We have one month to respond to you.

Data Retention

We will only retain your Personal Information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We reserve the right to make changes or updates to this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. We will provide a new Policy when we make any substantial changes.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@edenplay.co.uk.